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Innovation Management for Global Competitiviness

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Session 1

Innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, proceses or products. It is not relegated to R&D; it involves workers at every level in contributing creatively to a company's product development, manufacturing and marketing. ( Wikipedia )

Session 2

As opposed to fads, trends are usually longer lasting and indicative of a broader cultural shift. While trends can result from technological change (the Internet and cellphones facilitated home-offices and flex-time, for example), the reverse is more common, as exemplified by the broad adoption of green technologies in response to a widespread cultural embrace of environmentalism. ( Wikipedia )